QUALITY IS ART – MEETINGS WITH QAFP campaign

Machalica i Królikowski w kampanii UPEMI

“QUALITY IS ART – MEETINGS WITH QAFP” is the third ongoing promotional campaign for the Quality Assurance for Food Products system with the participation of well-known actors and the second in which actors Paweł Królikowski and Piotr Machalica together act as the ambassadors of the QAFP sign in Poland.


Paweł Królikowski is associated with nature, rural areas, a large family and family meetings, traditional dinners at one table, food recipes taken over from parents and grandparents. He likes to cook for his family.

Piotr Machalica, the star of Kieslowski’s and Bronski’s films, leads a luxurious lifestyle. He practices sports such as golf and scuba diving. He is single. He has a luxurious habits. He cooks for himself. Sometimes he arranges miniparties for his closest friends. He likes going to good restaurants. He is very demanding and almost uncompromising.

In this installment of the campaign the activities are carried out through a series of meetings in major cities in Poland, daytime television, on the radio and in the Internet.

This campaign is aimed at promoting informed customer choices when shopping for food through raising consumer awareness and promoting good practices of consumption (fewer purchases of food products, but higher quality foods).

The project is funded by the Fund for the Promotion of Pork. The campaign administrator is the Union of Meat Industry Employers and Manufacturers (UPEMI)

 

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QUALITY IS ART – MEETINGS WITH QAFP campaign

Machalica i Królikowski w kampanii UPEMI

“QUALITY IS ART – MEETINGS WITH QAFP” is the third ongoing promotional campaign for the Quality Assurance for Food Products system with the participation of well-known actors and the second in which actors Paweł Królikowski and Piotr Machalica together act as the ambassadors of the QAFP sign in Poland.

(more…)

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Kulisy sesji zdjęciowej

In early June there was another photo shoot for the campaign “STATE FORESTS – WELCOME” with the participation of the ambassadors of the National Forest Organization – the popular and acclaimed actors’ family: Małgorzata Ostrowska-Królikowska, Paweł Królikowski and their children: Julia, Marcelina and Ksawery.

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The second edition of THE FOREST OF CULTURE initiative

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